Tour Our New Home at Classen Curve

We are incredibly proud to invite you into our completely remodeled new home at Classen Curve – Oklahoma City’s premier shopping destination.

When you walk into our newest store, we hope you will experience the same feeling we did when we first stepped into this truly breathtaking, dynamic, and inviting space.

All the friendly faces from our store at Penn Square made the move to Classen Curve and are ready to welcome you. High ceilings, amazing lighting, and an open-concept space with huge windows allow natural light to flood the space.

A 16-foot custom chandelier spanning the second floor down to the first is an eye-catching focal point upon entering the store. Mixing gold and silver bright and shiny leaves with light accents, the chandelier dances and mesmerizes from every angle. With stunning natural light and our two-story open concept, the entry area practically called for a dramatic chandelier.

Our new Classen Curve store is Oklahoma’s largest and most prestigious jewelry store and by far the largest retail space that BC Clark has ever occupied. The first floor is 10,000 square feet, most of which is retail space for jewelry and watches. The showroom is more than 30 percent larger than the previous Penn Square store, including an expanded Rolex watch department that is the largest of its kind in the region, as well as a dedicated David Yurman boutique and a truly extensive engagement ring section. The second floor features another spacious showroom, home to our Life:Style department featuring home decor, gifts, accessories, and bridal registry.


Visit the Stunning New Rolex Environment

Our new Rolex environment is a dream come true for watch enthusiasts. It embodies the newest concepts seen only in the finest Rolex retailers in the world. All elements were designed by Rolex and fabricated in Geneva, Switzerland.


Experience the David Yurman Boutique

And the fans of David Yurman will be thrilled to visit our expanded Yurman boutique. BC Clark has been in partnership with David Yurman for over 30 years and was one of the first independent David Yurman dealers in the country. The new boutique concept incorporates many features and materials seen in David Yurman’s new flagship store on 57th street in New York City.


More Engagement Rings

Our new engagement ring area is designed to turn ring shopping into an unforgettable experience. It’s a comfortable place for couples to explore and shop for their special rings. Tucked away between the staircase and waves of intricately woven metal, the intimate area features a separate “Band Bar” for couples to choose “his and hers” wedding bands.


More Life:Style

We have designed a vast and dedicated space for our Life:Style home and gift department on the second level, accessible by stairs or elevator. Here shoppers can find ideas for entertaining and gifts for all occasions. Brides will love this area as a destination to register for wedding gifts and will enjoy the Life:Style Lounge while working with our bridal registry consultants.


A Family Affair

One new addition especially beloved by staff and customers alike is our cozy “KidSpace”. Complete with a star ceiling, beanbags, and a TV screen, it is sure to be a favorite spot to keep kids occupied while parents shop. The whimsical “animals in space” themed walls were hand-painted by Emmy Clark, 5th generation Clark family member, and an art student at the University of Oklahoma.

Convenient parking, two entrances, lounges, and plenty of room to spread out invite shoppers to come, shop, and stay awhile.


Local Partnerships Create Magic

Our partnership with HSE Architects, who was involved with our last store design at the Shoppes at Northpark, has yielded a truly special place.

HSE was heavily involved from start to finish, from the floor plan concept to the design elements, to the interior design finishes. While we kept some elements of the store consistent with our other locations, the building dictated a more contemporary approach. HSE’s interior designer helped select all the finishes and appointed furniture.

When choosing our partners we focused of course on working with local businesses including HSE Architects, Smith and Pickel Construction, and the majority of our subcontractors. Oklahoma has supported us for 128 years, and we will always support our local community however we can. And this commitment doesn’t end with our contractors.

In celebration of the opening of our new store at Classen Curve, we donated $10,000 to Infant Crisis Services, an Oklahoma City-based non-profit providing necessities to toddlers and babies.


Committed to Oklahoma

We surely have come a long way since a young BC Clark found a home for his watchmaker’s bench and small display case in the corner of the “five-and-dime” store in Purcell. It’s where our story began.

Today, we are not only home to the biggest names in jewelry and luxury watches, but we have become Oklahoma’s jeweler. The new store underscores BC Clark’s commitment to Oklahoma City for years to come. After all, Oklahoma is more than a place to do business. It is home to us.

We feel Classen Curve is an ideal location for our largest store for the next ten years and beyond. The outstanding retail, dining, and fitness brands at Classen Curve, as well as the proximity and ease for our customers, make it a perfect fit for BC Clark. In addition to our stores Downtown and the Shoppes at Northpark, Classen Curve gives our customers three great locations to serve them.

We invite you to come visit us at Classen Curve and celebrate the latest chapter of our Oklahoma story.