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BC Clark Named Coolest Jewelry Store in America

BC Clark at Classen Curve was recently named America’s Coolest Jewelry Store by INSTORE, the magazine. Our store took first place in the Big Cool division for the largest independent jewelry stores in North America.

“We are particularly excited about this recognition as we opened the Classen Curve location exactly one year ago amidst a global pandemic. We believe this store represents our determination to deliver a great customer experience and an ability to evolve during challenging times. That is vital for a company that’s been in business for more than 129 years,” said Coleman Clark, president of BC Clark. “The Classen Curve store stands for our commitment and faith in the future.” 

Classen Curve was chosen from more than 80 jewelry retailers in the annual contest.

“Every year, we feel privileged to bring our readers the best of the best in our industry,” said Trace Shelton, INSTORE’s editor-in-chief. “From its expansive, dramatic showroom to its chain-draped bridal enclave and exceptional lighting design, BC Clark certainly qualifies. But a store wouldn’t really fit our ‘cool’ criteria if it weren’t for such aspects as innovative marketing, creative retail environment, and unique work culture.”

Judges cite the ability to grow through challenging times, innovate and prioritize company culture.

The Classen Curve store is Oklahoma’s largest and most prestigious jewelry store. The first floor is 10,000 square feet, most of which is retail space for jewelry and watches. This includes an expanded Rolex department that is the largest of its kind in the region. The second level features another spacious showroom, home to our Life:Style department and bridal registry.

Judges also cited the memorable components of BC Clark’s marketing, including their famous jingle, and campaigns like Pray for Rain and the recent Faith + Hope + Love initiative. 

According to the judges, BC Clark demonstrates authentic caring for their staff and their community. The judges cited closing on Black Friday so their employees can stay home with families, focusing on charitable giving, and encouraging voluntarism as examples.

Judging included exterior appearance, interior appearance, store biography, marketing, web presence, and overall individuality.

“We are thrilled to accept this award, especially because the Classen Curve location is truly a collaboration between local partners. These partners including our architect Todd Edmonds of HSE Architects, Traction Marketing, our retail neighbors at Classen Curve. We also could not have done it without our loyal employees.

Interested in reading the article for yourself? Check it out below.