The Pantone Color of the Year is Viva Magenta, an animated red that revels in pure joy, encouraging experimentation and self-expression. It is a boundless and electrifying shade without restraint. Pantone describes the shade as a “crimson red tone that presents a balance between warm and cool.”
It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color which promotes a joyous and optimistic celebration.
In jewelry, the Viva Magenta represents a color close to ruby, rubellite, and garnet gemstones.
Ruby is a precious stone whereas rubellite is a rare (semi-precious) gemstone. The rubellite varies from a tender pink color to crimson red with pinches of purple. Where rubies offer deep red tones only. Rubies have been considered to be one of the most valuable gemstones on earth.
Our Color Pick in Watches
OMEGA’s Aqua Terra 150m Sedna™ Gold Seamaster with Diamonds and Rubys beautiful 34 mm Seamaster has a symmetrical case in stainless steel and 18K Sedna™ gold and a polished diamond-set bezel. The pale pink wave-embossed dial has central hour/minute and seconds hands in diamond-polished 18K Sedna™ gold, a date window at 6 o’clock and 11 marquise-cut ruby hour markers.
It is presented on a red shimmering leather strap and is powered by OMEGA’s Co-Axial Master Chronometer calibre 8800.
Our Classic Jewelry Pick
John Hardy’s 6.5mm Reversible Bracelet with African Ruby and Black Sapphire Classic Chain Collection is a symbol of eternal human connection and community bond. There are two sides to every bracelet. Imbued with intention, each piece features a meaningful black sapphire gemstone on one side, and an an equally meaningful yet different gemstone on the other. In the Hindu culture of Bali, black sapphire is associated with the god Vishnu, deity of springs and protection.
Shop our dazzling collection of precious reds at each of our three locations and let the Pantone Color of the Year inspire you with its message and symbols for the new year.