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Platinum Born: Brilliance Reimagined

We have some new brands this season at BC Clark. One of our most exciting new brands is bringing something we have never seen before. Platinum Born calls it the New Era of Jewelry for Women.

Why Platinum?

Platinum isn’t just the rarest precious metal. It’s also one of the most challenging materials with which to work. Thanks to a melting point nearly double that of 24 karat gold, it took centuries to develop the tools and techniques required to shape it into fine jewelry.

Debut Platinum Pearl Hoop Earrings $850

Platinum is an excellent value because of its inherent qualities: its purity, its strength, its durability and its rarity. When you purchase platinum jewelry, you are buying jewelry that is almost 100% pure. Platinum is the world’s rarest precious metal, 30 times more rare than gold.

“At Platinum Born, we believe the qualities of this unparalleled material need to be seen and experienced. Using advanced techniques and thoughtful craftsmanship, we create contemporary, timeless designs that bring the beauty of platinum to life.”

Platinum is the rarest and most precious of metals, which makes it the jewelry choice for everyone. The qualities of platinum also mean that it’s uniquely suited for wear every day.

Platinum is very durable for daily wear. The secret? The purity of the metal. In the United States, platinum jewelry has to meet ISO* standards, which means it is made using only high-purity platinum (85-95%).

To compare, 14 karat gold only has 58.5% gold in its composition. 18 karat gold has 75%. This means that while platinum may seem more expensive as an initial investment, if you’re wearing it every day, you can expect fewer repairs, which makes it an excellent value over time. The purity of platinum also makes it hypoallergenic, so if your skin is more sensitive than others, this metal is a safe bet.

Timeless jewelry expertly crafted in precious platinum. Platinum Born transforms this extraordinary material into fine jewelry that reflects both its own inherent beauty and the effortless elegance of the modern woman.

Check out Platinum Born online or in stores at Classen Curve and Northpark!