Rolex & the US Open
For over a century, the US Open has stood as a crowning point of excellence in the world of tennis. The event draws athletes and fans from all over the world to witness the highly anticipated end of a season’s hard work. Rolex, a brand known for precision and innovation, has been a key part of this prestigious event since becoming the Official Timekeeper in 2018.
Published on August 19, 2024
As a brand deeply rooted in the values of excellence and precision, Rolex’s partnership with the US Open highlights a shared commitment to upholding the highest standards in both sport and timekeeping. This partnership continues to elevate the tournament’s rich legacy, celebrating technical mastery at its finest.
The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide for almost 50 years, Rolex has been the event’s Official Timekeeper since 2018.
Inaugurated in 1881, this tournament has been played on the hard surface at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York, since 1978. Among its 17 competition courts is the showpiece arena, Arthur Ashe Stadium, with a seating capacity close to 23,800, the largest in the sport worldwide.
A fusion of energy
The US Open is known for its electric ambience, a reflection of New York itself, “the city that never sleeps”. At this vibrant, dynamic event, the action also unfolds in the stands, where spectators are not afraid to give voice to their excitement. During matches, the energy emanating from the fans, the court and the city converge to galvanize the players.
Rolex Testimonees and the US Open
Amid this electric atmosphere, matches at this Grand Slam® tournament have become the stuff of legend. The five consecutive titles Roger Federer won from 2004 to 2008 are etched in memory.
Among its other tennis Testimonees, Rolex counts a host of fellow US Open winners, namely: Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens, Bianca Andreescu, and Dominic Thiem. In 2022, Iga Świątek and Carlos Alcaraz added their names to this impressive list, with Coco Gauff following suit the next year.
They all embody technical precision and the quest to become a better version of oneself.
The tournament of trailblazers
The US Open is fertile ground for innovation in tennis. From introducing the tiebreak and scheduling games at night, to implementing Hawk-Eye Live – a digital refereeing system that makes line calls immediately – every effort is made to ensure the tournament remains as compelling as ever.
Rolex and tennis: partners for almost 50 years
Since Rolex first partnered with The Championships, Wimbledon, in 1978, the brand has enjoyed a privileged relationship with tennis, one founded on a shared philosophy: the perpetual quest for excellence, a passion for precision and innovation, the elegance of movement, unwavering effort, a respect for tradition and the drive to always push beyond personal limits.
Today, the partnership between Rolex and golf extends to many areas of the sport: with governing bodies and world rankings, with the greatest names in international golf, and with the major tournaments and global circuits – both men’s and women’s, professional and amateur, at senior and junior levels.
Moreover, the brand has also championed the creation of: the Rolex Series, the finest tournaments on the DP World Tour; the Rolex Player of the Year award which recognizes the best woman golfer on the Ladies Professional Golf Association (LPGA) circuit; and the Rolex Junior Players of the Year awards, which honor players aged 18 or younger, boy and girl, who perform best in a given season. Undeniably, Rolex has become “the partner watch of world golf”.
Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.
The brand supports most of the major competitions, including the four Grand Slam® tournaments, the season-ending ATP and WTA Finals, all of the high-status ATP Masters 1000 tournaments and nine of the WTA 1000 events, as well as the premier international team contests, the Davis Cup Finals and the Laver Cup.
A Legacy of Precision and Passion
Rolex’s partnership with the US Open is all about a mutual dedication to innovation, precision, and the relentless pursuit of excellence. As the final Grand Slam of the season, the tournament is not just a stage for world-class athletes but it’s also a showcase for the absolute commitment to quality that Rolex embodies.
Whether in the intense atmosphere of Arthur Ashe Stadium or through the precise standards of Rolex timepieces, the spirit of the US Open and Rolex share a legacy that continues to inspire both athletes and tennis enthusiasts in New York and beyond.
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