t’s a major evolutionary moment for the timepiece that launched the Shinola brand. Recognizable but refreshed with thoughtful details, including microtracking, a richly-printed dial and an iconic caseback with a window into the inner workings of its workhorse movement, the Sellita SW200-1. Featuring a matte white vellum-textured dial and a premium leather strap in natural, this heirloom-worthy timepiece is the epitome of the brands coMMitment to quality craftsmanship that refuses to be ignored.