Discover Timeless Elegance.
The Rolex Showroom Downtown Oklahoma City
In the heart of downtown Oklahoma City, where the city's rich history intersects with its vibrant future, BC Clark stands as a testament to time-honored tradition and contemporary elegance.

A haven for watch enthusiasts in Oklahoma City
Located at 101 Park Avenue at the corner of Broadway and Park, just across the street from the iconic Skirvin Hotel, BC Clark's downtown location underwent a transformative remodel in 2022, expanding its Rolex showroom. This space brings the Rolex shopping experience to a new level of sophistication.
"Rolex is one of the finest brands in the world, and we always believed that Oklahoma City deserved to have a cutting-edge, beautiful Rolex experience," says BC Clark President Coleman Clark. "We take enormous pride in representing Rolex every day and helping people celebrate their lives with a Rolex timepiece. The downtown Rolex showroom is an extension of this commitment."
Swiss luxury at the heart of Oklahoma City's Urban Renaissance
BC Clark has been a fixture in Oklahoma since 1892, when B.C. Clark began his business in Purcell. However, only a few years later, he relocated, bringing his expertise and passion for jewelry and particularly watches to Oklahoma City.
"We've always been downtown," says Clark. "We've never left downtown, not during the Depression, not during the flight to the suburbs, and not during the oil bust or any other time."
As Oklahoma City undergoes a cultural renaissance - with new developments and a burgeoning art scene - the area has become a focal point for urban renewal and refined experiences. BC Clark's store, situated amidst the city's bustling energy, stands as a symbol of both continuity and evolution.
"It has certainly been great to watch the downtown renaissance unfold practically on our doorstep," Clark adds.
The 2022 remodel of this BC Clark location serves as a testament to the company’s commitment to remain at the forefront of luxury retail. The expansion of the Rolex showroom elevates the store's allure, offering patrons expanded access to the pinnacle of Swiss craftsmanship and timeless elegance right in the heart of Oklahoma City.
elevated Style
Entering the downtown store, patrons are greeted by an atmosphere that seamlessly blends tradition and modernity. The knowledgeable staff understands the importance of forging relationships, treating collectors like old friends, and offering first-time buyers a warm and personalized experience.
The décor incorporates the signature Rolex green color palette, creating a luxurious ambiance that complements the watches displayed in polished showcases lined with leather and bronze hardware. All elements were designed and fabricated by Rolex in Geneva, Switzerland.
The Rolex experience
The Rolex showroom transcends traditional retail experiences. The showroom is designed to immerse patrons in the full Rolex experience, from selecting a timepiece to establishing lasting relationships with a knowledgeable team dedicated to the care of their watches.
It's more than just a retail space; it's a sanctuary where the rich legacy of Rolex meets the warm hospitality of BC Clark. The space allows patrons to explore a curated collection of Rolex models, ranging from professional to classic elegance, ensuring every guest can find the perfect timepiece that resonates with their taste and style.
"It is one thing to admire a Rolex watch from afar. It is another to touch, wear, and feel its significant weight on your wrist and inspect its refined finishes with your own eyes. That's why being able to experience a Rolex timepiece in the showroom and learning about it from an expert makes all the difference. That's what this space is for," Clark says.
Superior Swiss Timepieces By Rolex
As part of the worldwide network of Official Rolex Jewelers, BC Clark has been an expert in selling and maintaining Rolex watches since 1956. Like their Classen Curve location, the expanded Rolex showroom is staffed by a dedicated team that is extremely knowledgeable about the collection and equipped to advise and guide customers in choosing the timepiece that best suits their style and needs.
Headquartered in Geneva, Switzerland, Rolex has been at the forefront of luxury watchmaking for more than a century, recognized the world over for its expertise and the quality of its products. These watches have become symbols of excellence, elegance, and prestige.
Prestigious timepieces from the most emblematic ranges in the Rolex collection are on view at the Oklahoma City showroom, including the Datejust, Day-Date, GMT-Master II, Submariner, Oyster Perpetual, Yacht-Master, Sea-Dweller, Sky-Dweller and more.
Whichever model you favor, all Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail. Every component is designed, developed, and produced in-house to the most exacting standards.
Quality and Craftsmanship: Beyond the purchase
Beyond the initial purchase, BC Clark's Rolex showroom ensures that every Rolex timepiece continues to exude precision and elegance beyond its international five-year guarantee. The on-site watchmaking shop provides guests with easy access to the meticulous work offered by master watchmakers. The modern technologies used for cleaning, fine-tuning, and repairing timepieces echo Rolex's commitment to quality assurance.
Where legacy and future intersect
The downtown store stands as a testament to the city's renaissance. It's not just a shopping destination; it's an immersive experience where the legacy of BC Clark and the elegance of Rolex converge, inviting guests to celebrate life's moments with the utmost sophistication, inviting them into the world of Swiss luxury.